Lumireach™
Digital brand system and toolkit for a small start-up company called Lumireach™.
Project Summary
Client / Brand: Lumireach™
Year: January 2026
Role: Art Director and Graphic Designer
Duration: 3 weeks
Sector: xxxxxx
Disciplines: xxxxxx
Tools Used: Adobe Illustrator, InDesign, Acrobat
Project Overview
Lumireach™ is a ….
Objectives
The primary objective of this project was to understand their ideal target audience and demographic, create a budget friendly logo and identity system that would be applied consistently across all marketing channels. My goal was to….
Design Process
I began the design process with an in-depth formal conversation with the club’s owner to understand their story, audience, and project requirements. During this stage, I gathered insights that would guide the creative direction and ensure the design truly reflected the club’s identity. The club’s audience was primarily an older generation of scooter enthusiasts in and around Telford, people who value community, shared passion, and the traditions of club membership.
To establish a strong visual foundation, I researched existing scooter club logos and elements of mod culture, learning about the symbols, aesthetics, and traditions that define the scooterist community. I used this research to ensure the final design was authentic to the culture and distinctive to the club.
With full creative freedom, I developed three hand-drawn logo concepts and presented them in a structured client presentation. Each concept focused on a wasp mascot paired with a blackletter typeface, reflecting the client’s preferred design direction while capturing the club’s bold and distinctive identity.
Outcome
The client chose a dynamic wasp mascot with clenched fists and a forward-leaning posture as the design captured strength and confidence while giving the logo a sense of movement. The posture and expression reflected the club’s assertiveness while creating a memorable identity that stands out and instantly connects with the community.
After client approval, I refined the selected concept in Adobe Illustrator for small merchandise, focusing on legibility and scalability. Simplified shapes and fine-tuned typography ensured clarity and impact across stickers, pin badges, and larger event materials.
To keep the visual identity consistent, I incorporated a yellow, black, and white colour palette with a checkered banner, taking subtle inspiration from racing culture. I focused on making the design versatile so that it could work across any application.
Brand guide
Logo
Colour
Typography
Elements
Photography
Brand Message
Conclusion
The new logo and visual identity were well received by both the club’s owner and new members. The project successfully met its objectives, resulting in a distinctive identity that stood out at events, strengthened the sense of unity among members, and enhanced the club’s presence within the local scooter community.
Results
The new branding contributed to a 45% growth in the club’s social media presence, helping the Telford Wasps Scooter Club establish themselves as a cohesive and recognisable group within the scooterist community. Overall, the project strengthened the club’s identity and created a solid foundation for ongoing engagement and connection among members.