Monts Mortgage Advice Ltd
Logo design, brand identity kit, and supportive collateral for Monts Mortgage Advice Ltd, an independent mortgage advisor, specialising in first-time buyers and remortgaging.
Project Summary
Client / Brand: Monts Mortgage Advice Ltd
Year: June 2025
Role: Art Director, Graphic Designer, Copywriter, and Printer
Duration: 4 weeks
Sector: Financial services
Disciplines: Naming, Logo design, Branding, Visual identity, Digital, UI/ UX design, Print, Stationary, Social media design
Tools Used: Adobe Illustrator, InDesign, Acrobat
Project Overview
I was commissioned to design the logo, brand identity, promotional business stationery, and social media content for Monts Mortgage Advice Ltd, an independent UK mortgage advisor specialising in first-time buyers and remortgaging.
Objectives
My goal was to strategically develop cohesive branding that enhanced the company’s presence, supported future marketing and business growth, and ensured visual consistency across all physical and digital touchpoints. This included stationery, which played an important role in reinforcing authenticity and trust.
Design Approach
The process began with a detailed questionnaire to establish goals, target audience, and brand values. I researched competitors, explored colour and font preferences, and identified layout styles that would reflect trust, professionalism, and approachability.
From this, I created a visual strategy and mood board to define the intended look and feel of the brand, experimenting with colour palettes, typography, and imagery that aligned with the financial services industry.
Given full creative control, I developed three logo concepts. Each was relevant to the mortgage sector but centred on the client’s vision of communication and people coming together. The chosen concept featured two house icons positioned within a square speech bubble, symbolising conversation, collaboration, and the trusted relationship between advisor and client.
Once the logo was finalised, I extended the visual identity across business stationery and social media templates to ensure consistency across all touchpoints.
Outcome
The final branding was very well received by the client and is now used across client-facing environments, helping Monts Mortgage Advice communicate its services more effectively and professionally.
The visual identity established a cohesive and memorable presence that stood out in a competitive market. Social media templates provided a consistent look across digital platforms, which led to a 60% increase in impressions and a 35% rise in follower numbers, driving higher engagement and reach within the target audience.
Referral activity also increased, with business partners noting the enhanced professionalism and consistency as clear indicators of trustworthiness, factors that influenced their decision to recommend the service to new clients.
Conclusion
Overall, the final design was very well received by the client and is now actively used in client-facing environments, helping the company communicate its services more effectively and professionally.
Through the new branding and collateral, I was able to significantly enhance the business’s visibility and impact. By maintaining a cohesive visual identity across all platforms, I created a stronger and more memorable presence that helped the company stand out in a competitive market.
For social media, I focused on building a consistent aesthetic across channels to strengthen brand recognition and cohesion. This approach led to a 60% increase in impressions and a 35% rise in follower numbers, demonstrating higher engagement and broader reach within the target audience.
Referral activity also grew, with business partners sharing greater confidence in recommending the service. They specifically cited the enhanced professionalism and consistent branding as clear indicators of reliability—factors that positively influenced their decision to refer new clients.
Results
The rebrand positioned Monts Mortgage Advice Ltd as a reliable and approachable service provider within the mortgage industry. By creating a consistent and thoughtful identity, the company experienced growth in engagement, consultations, and referrals, while establishing a strong platform for continued success.