Nova.Trust Bank Branding
Brand design and supportive collateral for an independent mortgage advisor, specialising in first-time buyers and remortgaging in the UK.
Outcome
The final branding was very well received by the client and is now used across client-facing environments, helping Monts Mortgage Advice communicate its services more effectively and professionally.
The visual identity established a cohesive and memorable presence that stood out in a competitive market. Social media templates provided a consistent look across digital platforms, which led to a 60% increase in impressions and a 35% rise in follower numbers, driving higher engagement and reach within the target audience.
Referral activity also increased, with business partners noting the enhanced professionalism and consistency as clear indicators of trustworthiness, factors that influenced their decision to recommend the service to new clients.
Design Approach
The process began with a detailed questionnaire to establish goals, target audience, and brand values. I researched competitors, explored colour and font preferences, and identified layout styles that would reflect trust, professionalism, and approachability.
From this, I created a visual strategy and mood board to define the intended look and feel of the brand, experimenting with colour palettes, typography, and imagery that aligned with the financial services industry.
Given full creative control, I developed three logo concepts. Each was relevant to the mortgage sector but centred on the client’s vision of communication and people coming together. The chosen concept featured two house icons positioned within a square speech bubble, symbolising conversation, collaboration, and the trusted relationship between advisor and client.
Once the logo was finalised, I extended the visual identity across business stationery and social media templates to ensure consistency across all touchpoints.
https://www.bwd.co.za/blog/corporate-stationery-or-branding-items-to-choose-from/
Project Summary
Conclusion
Overall, the final design was very well received by the client and is now actively used in client-facing environments, helping the company communicate its services more effectively and professionally.
Through the new branding and collateral, I was able to significantly enhance the business’s visibility and impact. By maintaining a cohesive visual identity across all platforms, I created a stronger and more memorable presence that helped the company stand out in a competitive market.
For social media, I focused on building a consistent aesthetic across channels to strengthen brand recognition and cohesion. This approach led to a 60% increase in impressions and a 35% rise in follower numbers, demonstrating higher engagement and broader reach within the target audience.
Referral activity also grew, with business partners sharing greater confidence in recommending the service. They specifically cited the enhanced professionalism and consistent branding as clear indicators of reliability—factors that positively influenced their decision to refer new clients.
Results
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To access the complete full brand guidelines for Nova.Trust Banking, a PDF download link is provided below.
Project Overview
NovaTrust Bank is a UK-based, next-generation digital bank dedicated to personalized service and sustainable growth. We merge cutting-edge fintech innovation with the reliability and integrity of traditional banking to help individuals and businesses manage, grow, and protect their money with confidence.
Head Office:
SterlingRise House
45 Bishopsgate
London EC2N 4AF
United Kingdom
+44 (0)20 7946 8123
Email: nova.trust@mail.com
Customer Support Hours: Monday to Friday, 8:30 AM – 6:00 PM (GMT)
Insta: @novatrust.bank
Logo presentation
Brand Guidelines presentation
Letterhead (A4, digital + print)
Business cards (digital + print)
Email signatures
Compliment slips
2. Digital & Web Assets
Essential for any digital-first or fintech-style bank.
App UI/UX Design: Dashboard, transfer screens, and user onboarding flow.
Social Media Templates: Branded layouts for posts, stories, LinkedIn updates, etc.
Digital Ads: Banners for Google, Facebook, and LinkedIn.
Investor Pitch Deck Template: For presentations to stakeholders or potential partners.
3. Marketing & Communication Collateral
For outreach, PR, and brand awareness.
Brochures & Leaflets: Overview of services, sustainability reports, or corporate banking offers.
Posters & Billboards: For campaigns or branch branding.
4. Environmental & Physical Branding (if applicable)
If the bank has physical offices or branches:
Exterior Signage & Window Graphics
Interior Branding: Wall art, wayfinding signs, digital displays.
ATM Interface Branding: Consistent with digital app UI.
Uniforms / Staff ID Cards: Branded apparel and badges.
5. Corporate & Trust-Building Materials
Helps establish credibility and professionalism.
Annual Report Design
Corporate Presentations
Partnership Proposal Templates
Infographics: Visual summaries of financial trends, sustainability efforts, etc.
Client / Brand: NovaTrust Bank
Year: 2025
Role: Art Director, Graphic Designer, Copywriter
Duration: 6 weeks
Sector: Financial services
Discipline: Logo design, Branding, Digital, Social media
Tools Used: Adobe Illustrator, InDesign, Acrobat
Objectives
My goal was to strategically develop cohesive branding that enhanced the company’s presence, supported future marketing and business growth, and ensured visual consistency across all physical and digital touchpoints. This included stationery, which played an important role in reinforcing authenticity and trust.
