How to disorient an architect
Key takeaways
For Swiss poster designs, instead of using a single typeface, use two. Even if you never use them again.
How to put a big sign on a glass building without blocking the view
Key takeaways
To make a big sign on a glass window, use metal rods in a grid with teardrop-shaped pieces threaded through the rods to form each letter for the name.
Indoor signage from conference rooms to bathrooms and team rooms can feature dot pattern images
How to make a museum mad
Key takeaways
Graphic identities can remark the rebirth of a place.
Logos can be derived from acronyms.
You HAVE to act as a salesperson and pitch your ideas to clients and other stakeholders.
If you have a great idea but can't make it work, it isn't a great idea.
Some solutions sell itself miraculously.
How to judge a book
Key takeaways
The design of a book cover is the ultimate challenge as it is reductive and has to make an impression.
The designer's job is to package a product for sale in a competitive environment. Make the package reflect the contents.
Avoid books with covers using portraits of the featured actors to represent fictional characters.
Book covers and jackets should only be words in two typefaces as they project mystery and importance.
How to make a mark
Key takeaways
C
How to squash a vote
Key takeaways
C
How to travel through time
Key takeaways
C
How to pack for a long flight
Key takeaways
C
How to have fun with a brown cardboard box
Key takeaways
C
How to shut up and listen
Key takeaways
C