How to be a graphic designer in the middle of nowhere
Key takeaways
You’ve got to want to be a graphic designer to start.
Create things with purpose, things that people would see all over the place.
Learn the basics of design, typography, colour, layout.
Develop your traits; Precision, Craftsmanship, Passion.
No one can tell you what to do. But once you decide, the real fun is figuring out how to do it.
Portfolio tip: Utilize modular grids, sans serif typefaces and aesthetic limits.
How to think with your hands
Key takeaways
Carry a notebook with you to write down, bullet point, or sketch from meeting and phone calls so that you remember to do something and get it done.
It doesn’t have to be perfectly drawn, it can be rough sketches with notes.
How to destroy the workld with graphic design
Key takeaways
Become a trained graphic designer.
Know how to work with lots of text that can’t be edited and less space in a format that cannot be changed.
Human beings communicate with words and images. Good graphic designers know how to make those elements effective. And every once in a while that really matters.
How to have an idea
Key takeaways
Know how to combine ideas when a budget is tight.
Do not restrain yourself, turn element upside down, combine them.
Know how to work with two or three bright colours, a few typefaces and structural elements like lines all developed on a modular grid.
How to transcend a style
Key takeaways
Functional requirements of most projects are minimal.
Not every designer has a style.
Style refers to legible typeface, colour, layout, material, production technique.
How to create identity without a logo
Key takeaways
Keep experimenting with different graphic design approaches.
One typeface can have such a big impact on a project if it is intentional. Type can be cut off a frame.
Brand identities do not always require logos. A typeface used consistently on everything can make a great brand. Consistency is responsive and vibrant.
How to invent a town that was always there
Key takeaways
Authenticity can be tricky for graphic designers as we have a communicate ideas.
It requires fluency in a common language, an ability to manipulate elements that are widely understood — typefaces, colours, images.
How to work for free
Key takeaways
Working for free is not always evil.
Working for free is fun, but the real reward is to simply do the work and do your best.
How to raise a billion pounds
Key takeaways
When a customer needs something done, you have to figure out how much it costs, then ask the customer for payment.
Don't be afraid of venturing into the unknown territory, or intimidated by smart people.
Your best chance to grow is to do something you don't know how to do.
Graphic design, where form is so dependent on content, is a great path to learn about the world. So be interested in as many themes as possible.
How to win a close game
Key takeaways
Challenge yourself to create a brand identity and re-brand a sports team but don't touch the logo.
Captivate the emotion, the power.Combined with 2 bright colours, 2 typefaces, and graphic devices, the logo is a source of endless inspiration.